- Real estate photography
Think of the thousands of people who are on the search, daily, for a new home, business or investment opportunity, either by looking at real estate agents display windows, flipping through brochures, or browsing online. How can you be assured of grabbing their attention from the hundreds of prospective properties they see? How can you get them interested enough to take the next step and make an enquiry?
Hint: the pictures….
It is a well-known fact that most people make an initial judgment based on appearances. It is much easier to look at images in a window, brochure or on the internet, than to thoroughly read the description! If you can catch people’s attention at the outset, with a clear, focused, correctly exposed image, then you are one step ahead of the competition already.
Although most real estate agents provide photography as a complimentary service when listing your property, real estate agents are salespeople, not often photographers as well! Sometimes they do a great job, but more often than not, the images taken of your property does not show it off to its maximum to potential buyers. The use of professional equipment, tripod, and a specialist wide angle lens will make a very noticeable different to how your property looks in print.
Preparing your House for Real Estate Photography
The real estate market is extremely competitive. If you want your property to stand out among the rest, you are going to need to make the property as attractive as possible to buyers. One of the best ways to draw interest is with professional photographs. An image is worth 1,000 words. If you are able get buyers interested in your property before they ever see it in person, you will increase your chances of selling your house quickly.
Before Calling a Photographer
Before calling a professional photographer, you will want to take time to make sure your house is picture perfect.
Preparing the exterior of your property is just as important as preparing the interior. Pay special attention to the state of the (home removed) siding or brick, the trim around windows and doors, shutters, and other items that have paint or special finishes. Many times unkempt shrubs and trees will dominate an image. You want the image’s main focus on the property rather than distracting landscaping and maintenance issues. If necessary, you may want to consider painting or making other minor repairs. Also it is a good idea to move wheelie bins, outdoor appliances and any clutter into the garage beforehand. Your home needs to have curb appeal. If it doesn’t, buyers will be less likely to consider looking inside.
You will want to put yourself in a buyer’s shoes and take a good, hard look at your property. The first thing you will want to do is decide which rooms you want to feature in the shots. Important rooms such as common living areas, the kitchen, the bedrooms and bathroom are all important.
Once you have decided which areas will be photographed, it’s time to go to work. Start by removing any and all clutter from the room. Though it is acceptable to leave furniture on the floor and pictures on the wall it is important to depersonalize the room as much as possible. Remove ornaments, personal photographs, objects on the floor – such as bean bags, door stops, and pet beds. Next, evaluate the lighting in each room. You want the rooms to feel bright and airy in the photos. Draw back the curtains and open blinds to allow the maximum amount of light possible. Also small purchases such as flower arrangements, and even a new shower curtain can add flair to your images relatively inexpensively.